What is Attraction Marketing? The first thing you need to know is attraction marketing is not a new concept. It has been around for a long time but just recently got its name. It started long long ago when people started. Why is it some people become a famous actor or actress? Why is it some people rise to power and leadership?
The reason is because some people are better at attracting other people. Some people have perfected the skills needed to connect with the masses. Some people were gifted at birth with the ability to attract people. But don’t be too hard on yourself because the attraction skills you need can be taught and picked up with practice.
To put it plainly attraction marketing definition is the process of putting a desire or interest in a person by relating to them through written documents, through auditory voice and visually.
I often watch T.V. and observe the commercials to see the different ways they use attraction and marketing. I’m sure you have seen the ads with a famous celebrity. The advertisers use celebrities because they know there are tons of people who are attracted to the celebrity and if a celeb says a product is great then people will buy it. This is a perfect example of attraction and marketing.
Here is an example. Suppose I create a commercial showing a happy couple by a warm fireplace sipping out of a cup and a view of a window with snow outside. Each of them are holding a warm steaming cup of hot chocolate. Sitting next to them on the end table is a canister of the hot chocolate mix the advertiser is trying to sell. Is this making sense? They are painting a picture of a happy couple feeling warm and toasty while they drink hot chocolate. This is another form of attraction marketing.
Attraction marketing is connecting with your audience. Individuals who become the most successful in sales or business are fantastic at attraction marketing. You are taught in sales to create a connection with your potential customer first This is an imperative role of the selling method because you need to develop a channel of connection first to gain the trust of the buyer.
Connecting with people and attracting people is crucial in our world and is a major part of growing a business. Every winning business has perfected their own style of attraction marketing. Another way to put it is attracting customers. Instead of beating the street and knocking on doors you are attracting prospects to you. They come calling at your door.
So what is meant by the term attraction marketing and how can you use it in your business?
Attraction marketing today has been springing up all over the internet. Entrepreneurs are using attraction marketing through the world wide web. You can see this all over the net through video, social networks, blogs and the like. The internet has created an even playing ground for lots of people because the price is so low. Before the internet it was very expensive to do attraction marketing. It took money and tons of it to create a video or a brochure and get it out to the masses. Today and with the internet you can have a personal webpage with your content and send it out to the masses at practically no cost. Lots of people are using attraction marketing to promote themselves. The people that do this correctly are creating fortunes online. What it comes down to is how good of a job you do promoting yourself. Lot’s of people who are trying to sell a product would go much further if they used attraction marketing. There is an easy solution. Market yourself and you will make it.
Here is a great thought. It’s important to be yourself. People are attracted to different people for different reasons. It’s amusing how often I am told that I remind people of an uncle or a brother or a friend. People are connecting to me on different levels.
My family and I never miss an episode of American Idol. Isn’t it amazing that someone you think stinks at singing stays on week after week. Now think about the show. What is the show really doing? Not only do the contestants sing but they give interviews, they show video and they tell a story about the contestant. This is exactly why some contestants stay on even when they can’t sing. There are people out there who love them and this is attraction marketing.